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ANF News

2Covet Acquire Penman Chelsea Antiques Fair

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2Covet Marketplace acquire Chelsea Antiques Fair

The venerable Chelsea Antiques Fair, which has been running sincd 1951, has been acquired by the owners of 2Covet who plan to transform the venerable event as a 7 day event in the autumn of 2021.

Chelsea is the longest established event of its kind having run consecutively since 1951. Previous owner, Caroline Penman, who had run the fair from 1984 to 2019 at the Chelsea Old Town Hall, had been looking for a suitable person or group to take over.

Now, in its 70th year, it is passing to its third owners - Steve Sly, Charles Wallrock and Zara Rowe, owners of 2Covet.

The 2Covet team encompasses two prominent dealers and a digital marketing expert, who in 2019 launched the marketplace where premier antiques dealers showcase their exquisite art and antiques to a discerning global audience.

0736[3] copy

Steve Sly & Charles Walrock

zararowe

Zara Rowe

During unique trading landscape of lockdown, selling activity online grew exponentially, but the three directors of 2Covet are aware and confident that there will be a resurgence of antiques and art fairs once lockdown is relaxed and pent up demand from both exhibitors and buyers is expected to be strong across all sectors.

Face-to-face engagement at a well established fair in a high profile venue will offer buyers the opportunity to develop confidence in the dealers and build a rapport, leading to ongoing and enhanced on-line business relationships with 2Covet.

The new owners aim to use this new opportunity to support the antiques trade and to maintain the long standing reputation of the Chelsea Antiques Fair with the support of former owner Caroline Penman who will remain on board as a valued consultant to the new team.

With 65 editions of Chelsea Antiques Fairs to her credit, Caroline decided that it was time to hand over to a new team with fresh ideas for a new generation of antiques dealers and buyers.

She was delighted to hand over to the team at 2Covet, and feels that the marketplace is ideally positioned in the market to engage with the right dealers for this prestigious fair.

Caroline said: “I am delighted to be able to hand over the fair to such a dynamic and suitable company – I have every confidence that the old traditions and standards of Chelsea will be up-held and enhanced by the 2Covet team.”

Steve Sly, speaking for 2Covet, said: “We were delighted to be offered such a unique opportunity by Caroline and following our very first guided tour of the Old Town Hall the directors could instantly see what could be achieved.

We aim to utilise the building’s unique architecture as a backdrop to host a top class show. We have since spent many hours at the venue, meeting the management team and refining the planned format of the fair.

We will be inviting a unique mix of some of the UK's most innovative, respected and forward-thinking dealers across all genres of art and antiques.

With the continued threat of Covid on our minds we strongly feel the market will relish smaller boutique events such as the historic Chelsea Antiques Fair.

It is a time to re-instate some of the good old-fashioned values that 2Covet shares with the fair and the dealers on its trusted marketplace and return the fair to its former glory years, where there is little doubt it ran a very close second to The Chelsea Flower Show as one of the social events of the year.

The 2Covet Directors and our chosen partners simply cannot wait to get started.”

The new Chelsea Antiques Fair would normally run in March, but an autumn date is being finalised. As soon as this date can be confirmed, the newly built Chelsea Antiques Fair website will be launched with all the details.

The proposed 2021 Fair will host around 30 dealers, initially inviting 2Covet members and former Chelsea exhibitors. Displays will reflect the stunning architecture in the newly refurbished Chelsea Old Town Hall, adding style and elegance to the event, which is anticipated to be open for seven days, Monday to Sunday, offering a sumptuous selection of art and antiques accompanied by tempting food and drink.

Full details and new website to follow soon, with a finalised date for Autumn 2021.

Register your interest as an exhibitor or attendee here Chelsea Antiques Fair

Old Chelsea black text2 10w[5] copy



News & Fairs Previews

2Covet Acquire Penman Chelsea Antiques Fair

   2covetv2-_850_w_x_165

 

2Covet Marketplace acquire Chelsea Antiques Fair

The venerable Chelsea Antiques Fair, which has been running sincd 1951, has been acquired by the owners of 2Covet who plan to transform the venerable event as a 7 day event in the autumn of 2021.

Chelsea is the longest established event of its kind having run consecutively since 1951. Previous owner, Caroline Penman, who had run the fair from 1984 to 2019 at the Chelsea Old Town Hall, had been looking for a suitable person or group to take over.

Now, in its 70th year, it is passing to its third owners - Steve Sly, Charles Wallrock and Zara Rowe, owners of 2Covet.

The 2Covet team encompasses two prominent dealers and a digital marketing expert, who in 2019 launched the marketplace where premier antiques dealers showcase their exquisite art and antiques to a discerning global audience.

0736[3] copy

Steve Sly & Charles Walrock

zararowe

Zara Rowe

During unique trading landscape of lockdown, selling activity online grew exponentially, but the three directors of 2Covet are aware and confident that there will be a resurgence of antiques and art fairs once lockdown is relaxed and pent up demand from both exhibitors and buyers is expected to be strong across all sectors.

Face-to-face engagement at a well established fair in a high profile venue will offer buyers the opportunity to develop confidence in the dealers and build a rapport, leading to ongoing and enhanced on-line business relationships with 2Covet.

The new owners aim to use this new opportunity to support the antiques trade and to maintain the long standing reputation of the Chelsea Antiques Fair with the support of former owner Caroline Penman who will remain on board as a valued consultant to the new team.

With 65 editions of Chelsea Antiques Fairs to her credit, Caroline decided that it was time to hand over to a new team with fresh ideas for a new generation of antiques dealers and buyers.

She was delighted to hand over to the team at 2Covet, and feels that the marketplace is ideally positioned in the market to engage with the right dealers for this prestigious fair.

Caroline said: “I am delighted to be able to hand over the fair to such a dynamic and suitable company – I have every confidence that the old traditions and standards of Chelsea will be up-held and enhanced by the 2Covet team.”

Steve Sly, speaking for 2Covet, said: “We were delighted to be offered such a unique opportunity by Caroline and following our very first guided tour of the Old Town Hall the directors could instantly see what could be achieved.

We aim to utilise the building’s unique architecture as a backdrop to host a top class show. We have since spent many hours at the venue, meeting the management team and refining the planned format of the fair.

We will be inviting a unique mix of some of the UK's most innovative, respected and forward-thinking dealers across all genres of art and antiques.

With the continued threat of Covid on our minds we strongly feel the market will relish smaller boutique events such as the historic Chelsea Antiques Fair.

It is a time to re-instate some of the good old-fashioned values that 2Covet shares with the fair and the dealers on its trusted marketplace and return the fair to its former glory years, where there is little doubt it ran a very close second to The Chelsea Flower Show as one of the social events of the year.

The 2Covet Directors and our chosen partners simply cannot wait to get started.”

The new Chelsea Antiques Fair would normally run in March, but an autumn date is being finalised. As soon as this date can be confirmed, the newly built Chelsea Antiques Fair website will be launched with all the details.

The proposed 2021 Fair will host around 30 dealers, initially inviting 2Covet members and former Chelsea exhibitors. Displays will reflect the stunning architecture in the newly refurbished Chelsea Old Town Hall, adding style and elegance to the event, which is anticipated to be open for seven days, Monday to Sunday, offering a sumptuous selection of art and antiques accompanied by tempting food and drink.

Full details and new website to follow soon, with a finalised date for Autumn 2021.

Register your interest as an exhibitor or attendee here Chelsea Antiques Fair

Old Chelsea black text2 10w[5] copy