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A New eBook Series for the New Generation of Antiques Buyers

The world of technology has advanced greatly in recent years, and smartphones and tablets have revolutionised the way that we carry out research, educate ourselves and make purchases.  When it comes to the antiques world, collectors and enthusiasts no longer wish to spend time and energy searching for and leafing through weighty reference books to find what they want - they want the information at their fingertips.

Morgan and Rachel Denyer of Penrose Antiques realised this trend when standing at antiques fairs. “Customers asking about a piece were getting out their phones, and asking for websites,” said Rachel. “We used to take a pile of reference books with us to fairs. Now, we take our tablets and have lists of reference sites to share."

However, the couple still recognised that the information available online did not necessarily cater precisely to the needs and queries of their potential customers, and as such found a modern way of resolving the problem.

Rachel said: "A lot of online information can be very general, and our customers wanted specifics. So we have started to publish a series of short antique Kindle/e-books on specific subjects”.

Morgan said “The first book we wrote was on the Yorkshire manufacturing jeweller Charles Horner.  We stand at a lot of Yorkshire antiques fairs, and realised there was strong interest in Charles Horner but few people knew much about him or his company, so we published the short guide on Charles Horner as an eBook and paperback. We have been thrilled by the response. Very often, people see the paperback at fairs, then go home and buy the online version.”

Penrose Antiques' e-books are educational and informative, yet concise at no more than 6000 words, and illustrated with good colour figures so they can be used as quick mobile reference guide.

Penrose Antiques have published a second book – a short guide to the enigmatic porcelain decorator and manufacturer William Billingsley, and will publish their next ebook on Nantgarw Porcelain in May 2017.  

Future e-book projects in the pipeline include guides to Rockingham, Swansea and Derby porcelain, a guide to C20th English wrist watches, guides to the Arts and Crafts, Art Nouveau and Art Deco movements, and a guide to antique British maps.

The couple aim to have the Rockingham porcelain guide ready in time for the Antiques, Decorative and Fine Art Fair at York Racecourse on 10-11 June 2017, where it will compliment a selling exhibition of exceptional pieces.

Morgan commented “We believe the ebooks fill a gap in the current market. This is very much a long-term project, and we aim to publish the series of short guides over several years. There  has been strong interest from other antiques dealers, either to contribute content or to co-author future titles with us. This extensive knowledge base should enable us to produce a comprehensive online library of specialist short guides.”

Antiques News - New eBooks Series for the New Generation of Antiques Buyers

Penrose Antiques' first published eBook, on the Yorkshire manufacturing jeweller, Charles Horner

Antiques News - New eBooks Series for the New Generation of Antiques Buyers

Penrose Antiques' second eBook, on the enigmatic porcelain decorator and manufacturer William Billingsley

Antiques News - New eBooks Series for the New Generation of Antiques Buyers

Penrose Antiques' third eBook, on Nantgarw porcelain, will be published in May 2017

For more information about Penrose Antiques eBooks and upcoming events, visit Penrose Antiques and Rose Antiques Fairs.

Save



Antiques News Blog

A New eBook Series for the New Generation of Antiques Buyers

The world of technology has advanced greatly in recent years, and smartphones and tablets have revolutionised the way that we carry out research, educate ourselves and make purchases.  When it comes to the antiques world, collectors and enthusiasts no longer wish to spend time and energy searching for and leafing through weighty reference books to find what they want - they want the information at their fingertips.

Morgan and Rachel Denyer of Penrose Antiques realised this trend when standing at antiques fairs. “Customers asking about a piece were getting out their phones, and asking for websites,” said Rachel. “We used to take a pile of reference books with us to fairs. Now, we take our tablets and have lists of reference sites to share."

However, the couple still recognised that the information available online did not necessarily cater precisely to the needs and queries of their potential customers, and as such found a modern way of resolving the problem.

Rachel said: "A lot of online information can be very general, and our customers wanted specifics. So we have started to publish a series of short antique Kindle/e-books on specific subjects”.

Morgan said “The first book we wrote was on the Yorkshire manufacturing jeweller Charles Horner.  We stand at a lot of Yorkshire antiques fairs, and realised there was strong interest in Charles Horner but few people knew much about him or his company, so we published the short guide on Charles Horner as an eBook and paperback. We have been thrilled by the response. Very often, people see the paperback at fairs, then go home and buy the online version.”

Penrose Antiques' e-books are educational and informative, yet concise at no more than 6000 words, and illustrated with good colour figures so they can be used as quick mobile reference guide.

Penrose Antiques have published a second book – a short guide to the enigmatic porcelain decorator and manufacturer William Billingsley, and will publish their next ebook on Nantgarw Porcelain in May 2017.  

Future e-book projects in the pipeline include guides to Rockingham, Swansea and Derby porcelain, a guide to C20th English wrist watches, guides to the Arts and Crafts, Art Nouveau and Art Deco movements, and a guide to antique British maps.

The couple aim to have the Rockingham porcelain guide ready in time for the Antiques, Decorative and Fine Art Fair at York Racecourse on 10-11 June 2017, where it will compliment a selling exhibition of exceptional pieces.

Morgan commented “We believe the ebooks fill a gap in the current market. This is very much a long-term project, and we aim to publish the series of short guides over several years. There  has been strong interest from other antiques dealers, either to contribute content or to co-author future titles with us. This extensive knowledge base should enable us to produce a comprehensive online library of specialist short guides.”

Antiques News - New eBooks Series for the New Generation of Antiques Buyers

Penrose Antiques' first published eBook, on the Yorkshire manufacturing jeweller, Charles Horner

Antiques News - New eBooks Series for the New Generation of Antiques Buyers

Penrose Antiques' second eBook, on the enigmatic porcelain decorator and manufacturer William Billingsley

Antiques News - New eBooks Series for the New Generation of Antiques Buyers

Penrose Antiques' third eBook, on Nantgarw porcelain, will be published in May 2017

For more information about Penrose Antiques eBooks and upcoming events, visit Penrose Antiques and Rose Antiques Fairs.

Save